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Early Bird Draw 2010 |
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The St. Patrick’s Foundation 2010 Lottery, Early Bird Draw of $10,000.00 was held on January 27, 2010.
Jason Kelly,
General Manager,
Monterey Inn, CTV’s Michael O’Byrne, Honourary Chairman for the Lottery, oversaw the festivities (after a lovely complimentary breakfast) and made sure the events ran smoothly.
The
Ottawa 2009 Rose of Tralee, Ms. Sarah Thorenton,
For the first time ever, the
Lottery was
A Note from Jennifer Conley, Managing Director, January 27, 2010: On behalf of the residents of St. Patrick’s Home, I wish to thank you for your support and announce that for the first time in the Lottery’s 20 year history, we have SOLD OUT prior to the Early Bird Draw. This is a remarkable accomplishment and we are grateful! Our core team of volunteers is to be commended for their extraordinary leadership and their “roll-up-their-sleeves” hard work:
Honourary Chair ~ Michael O’Byrne Lottery Chair ~ Brent Conley Admin Chair ~ Louise Bourbeau Parish Chair ~ Mary Kealey Staff Management ~ Jane LeBreton
The marketing plan for this year’s Lottery was driven by the goal to build the profile of the Home with various constituencies leading to immediate grassroots support, while also cultivating an appetite for strong future investment in our Redevelopment project. Highlights of the team’s marketing efforts to achieve these goals: § Lottery application distribution via The Ottawa Citizen to 3,000 homes within our postal code area § Radio ads on the CHUM group of radio stations targeting a younger demographic § 16 Parishes personally visited by Mary Kealey and members of our Parish team. Information also supplied for Parish Bulletins § Ads in the Ottawa Citizen § Ads and stories in the EMC group of newspapers – with citywide distribution § Internal promotion to staff via paystub forms and excellent PR at the Home’s Reception for after hours and internal buyers § Michael O’Byrne CTV News at Noon Anchor hosting an interview with Fdn staff and promoting our Lottery on air several times § Call Campaign run by Louise Bourbeau for 2 nights and one afternoon with 5 volunteer callers to promote ticket sales § Emails sent to VIPS requesting support and email distribution of form electronically to their contacts § Promotion on air on the Gaelic Hour - CHIN radio and via the Gaelic Hour newsletter § Promotion to all Irish Society members via their newsletter § Promotion on our website § A compelling Direct Mail appeal and strategy developed by Robyn Keon § An extraordinary volunteer team providing excellent external relations including; Alanna Rourke, Gail St. George, Maureen Goodspeed, Tom Forbes, Carol Toth, Fran Kelly, Jane LeBreton, Mary Kealey, Brent Conley and our boss Louise Bourbeau.
Again, thanks for your support in this unprecedented achievement. PS: Lottery 2011 tickets go on sale September 17th……J Jennifer Conley Managing Director St. Patrick's Home of Ottawa Foundation 2865 Riverside Drive Ottawa, ON K1V 8N5 phone 613.260.2739 fax 613.260.3382 |
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